Pelle Thörnberg Media AB is a media consultancy based in Stockholm, specializing in media coaching and conference moderation.

Pelle Thörnberg has 30 years of experience in television news as a reporter and anchorman.

He has chaired more than 400 meetings as moderator in English and Swedish, using the journalistic tools of thorough preparation and clear articulation of questions and follow-ups.

Pelle Thornberg is a recognized media coach, having trained about 1,400 decision makers in politics, finance and public service how to meet and understand reporters as well as give interviews. In his courses, he emphasizes how to come across in media channels of all kinds and ensure that the main message is published and quoted. This is achieved using his approach of working with striking statements and “one-liners” that appeal to reporters, headline writers and Internet users.